They crafted a public service announcement with a custom, catchy song to raise awareness about train safety. One of the businesses seeing major success with video is Australia’s public transit system, Metro. Video is effective: 93% of businesses say video is an important part of their marketing strategy.If you want your consumers to retain your messaging (isn’t that the ultimate goal, after all?), it’s better to use video than text. Video increases retention: Readers retain 10% of information when reading, while video viewers retain 95% of a message when watching a video.Sure, you could tell a story in copy, but 69% of people would rather learn about a product or service in video than text. Video tells a story: Video allows you to craft a narrative about your brand and guide the viewer through it.Video adds movement and energy to the viewer experience, preventing the boredom that’s often associated with reading long blocks of copy. Video is visually stimulating: Today’s consumers have the attention span of a goldfish, which means marketers need to do everything they can to earn and keep their attention.Many of those brands leverage different types of animation and storytelling techniques to craft compelling videos instead of text or image-based media – a decision that comes with many perks, including: A staggering 86% of businesses use video marketing – a telling statistic that shows the power of video as a modern marketing tool.
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